How can you add more power to a brand name? By leveraging the generic descriptor that follows the brand name to enhance your communication.
What Does It Sound Like?
How can the sounds you choose for your brand’s name help it to communicate what you need it to say? Check out this #tellthetruths video to learn about how certain sounds can carry a lot of meaning, across all human languages.
Does This Name SUCK? No!
Does the brand name “allbirds” suck? No. It does not!
Goya Brand Boycott
We often talk about how brands can take polarizing and even political stances, to either side of the political aisle, and actually benefit their relationship with their core people. But doing so needs to support the views and interests of the brand’s audience. It’s a great way to build affinity and understanding.
Your Name Is Your Smile
Having a great brand name is like smiling — it makes it easier for people to like a brand, just like a smile makes a person more approachable and likable.
Does This Name Suck? Nope
In our latest #tellthetruths video, Rebeca takes on the Mountain Dew brand name (suggested by her husband, #MountainDew brand lover, Jeff Goodman).
Does This Name Suck? Yes!
Does the name Chipotle suck? What do you think? Check out the latest #tellthetruths video to catch Rebeca’s take on this brand name.
Let Them Eat Cake
Has the pandemic decimated luxury brands or are they relatively unscathed? I’m seeing both kinds of reports when I try to research what’s going on. What are you guys seeing out there?
Rule of Thumb
One of the things my readings got me to thinking about is that a brand is really just a heuristic or a mental rule of thumb. It’s a way that our lazy (or at least energy-conserving) brains use to make decisions without a lot of effort.
