ThirdLove supports the girls! CEO Heidi Zak is making brilliant moves that solidify her brand’s positioning and create a consumer love feedback loop that impresses the crap out of me!
ThirdLove Supports The Girls While Victoria’s Secret Gets Catty
Since this piece was filmed, I learned that Victoria’s Secret has doubled down and perpetuated the feud, registering the trademark “First Love” for personal care products.
This video also appeared on LinkedIn
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