The Super Bowl isn’t just about football—it’s the ad industry’s biggest night of the year.
Super Bowl Ads: Who Scored & Who Fumbled
If you’re as obsessed with #superbowlads as BrandTrue’s Rebeca Arbona, follow her live on Bluesky during the game for the real play-by-play at @withonlyonec.bsky.social. Rebeca’s expert commentary dives into whether these mega-pricey spots are touchdown moments for their brands—or just money thrown out of bounds.
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue, and the Super Bowl is coming up on February 9th. If you don’t know or remember, I get deep into the Super Bowl, into the game. No, not into the game, into the ads! I used to live tweet about them. This year, I’ll be on Bluesky instead. And also, if you know me personally, I’ll be on Facebook commenting on the ads. Very specifically the lens I look at them through is whether or not they’re good brand-building exercises. Brand-building, I don’t know, endeavors. And specifically, as much as they’re spending for a spot, is the money well spent in terms of brand strategy? So, if that’s sort of interesting to you, if you had fun with us in previous years, please don’t miss it. There’s my handle, and I’ll see you there. Also, if I say it now then it has to be true, I will probably be following up with some kind of recap on Monday or Tuesday here on LinkedIn. So watch this space. Bye!
