Niching down can allow you to serve an underserved market. Niching down, or choosing to narrow the sphere of customers you serve, can be really terrifying. But there are so many great reasons for doing it! The fact that you can connect more deeply with a smaller audience that really needs you is a very powerful one.
Don’t Do All The Things: Part 1
Please, for the love of all that is good, don’t do all the things in your business! In this video, I talk about a different way to think about niching down. Rather than seeing it as giving up any parts of your business, let’s reframe it as focusing in on those things that form the credible core of your brand.
Categories With Great Names
Does your category of business lend itself to great names… or not so much? I think that some categories, such as anything in the spirits industry, are just rife with incredible creativity. Others, well, the names are not so great. Categories With Great Names In this #tellthetruths video, I talk about the category of meat alternatives, […]
What’s A Naming System?
What’s a naming system and why might your brand need one? In this #tellthetruths video, I explain what a naming system is and when they’re helpful to brands. In a nutshell, they tie a series of products or services together, so that equity can be shared.
Experiential Names
What’s an experiential name and do you need one? In just the same way that a name with any kind of visual associations is more memorable, a name that links back to an experience can pack a lot of power.
Does A Great Name Really Matter?
Does having a great brand name matter? Well, of course it does! It can even help you sell chocolate hummus! Check out this #tellthetruths video, inspired by a LinkedIn conversation about one of our favorite names – Goo Gone – and also by a container of chocolate hummus at the supermarket.
Disney Plus
Is Disney+ a good brand name? I’ve been thinking a lot about Disney+ because of their release of the Hamilton movie.
Speak Your Mind
Do you have the courage of your convictions? It may seem counterintuitive, but standing up and speaking your mind is a deeply powerful way to attract people to you and your brand.
The Deep Truths You & Your Brand Need To Say
I’m just so honored by this! Check out Carol Cox’s latest podcast episode.
