How bad are acronyms? I still think they’re a pretty awful way to make a brand name but in this #tellthetruths video, I wanted to explain how some acronyms can be marginally better than others.
Brands Should Tell Stories
This video is about how brands need to be telling stories, not just listing facts and data, and also how important it is to realize that the hero of the story you tell must be the person you serve.
What’s The Story?
What are your favorite brand stories? My LinkedIn friend Janice Cave asked me what some of my favorite brand stories are. I recorded this #tellthetruths video at the time, and am finally sharing it now.
Ben & Jerry’s Issued A Powerful Statement
Authentic branding means you HAVE brand values and then that you LIVE those brand values in a true and meaningful way, every day.
Haters Gonna H.A.T.E.
How much do I hate acronym brand names? Well, as you’ll see in this #tellthetruths video, it’s a significant amount. I get fairly hot and bothered about acronyms.
Fun & Memorable Brand Names
How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
Do Rename Your Brand
Yes, you SHOULD change your brand name. Sometimes. If it’s for the right reasons…it all depends on the business problem you’re trying to address.
Don’t Rename Your Brand
Should you change your brand’s name? This can be a really difficult decision, but it also hinges on some basic branding blocking and tackling: what’s the business problem you need to solve? Check out this #tellthetruths video about why you should NOT change your brand’s name.
Design Drives Desire
In honor of the way that James Dyson has stepped up to design and build ventilators during the pandemic, I’d like to share a #tellthetruths video that features Dyson, the brand, as a prime example of how design drives desire.
