SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
Mixed Messages, Part 1
Mixed Messages…. What do we mean when we say that some names are “mixed messages?”
In this #tellthetruths video Rebeca talks about the power that can come from giving a brand a name that has a little pinch (or sometimes more) of negativity.
It’s counterintuitive, and a bit scary, but a lot of good can come from it.
Battle of the Brands: Athleta vs. Title Nine
For this #tellthetruths video we’re pitting two women’s athletic wear brands head-to-head. Who will be crowned champion? Tune in to see. (No betting allowed!)
FedEx: Call Me By My Name
Check out our new series on the histories of famous brand names that have changed over time.
We’re starting with FedEx. How many of you have been around the block enough to know what that brand used to be called?
In this #tellthetruths video we get into whether this change strengthened the name. We’d love to hear your opinion, too.
Battle of the Brands: Oatly vs. Sproud
This milk alternatives battle is udderly intense! 🐄 Check out our #tellthetruths video and then let us know what YOU think. Will your favorite brand milk the competition, or will it be creamed? Share your thoughts!
Tell Me How You Really FEEL!
What Are Core Emotional Strategies?? And why might your brand need this concept???
Rebeca often talks about the ways that Brand Strategy tends to overcomplicate things. So in this #tellthetruths video she shares a concept she’s been noodling with — to try to boil down the emotional impact of a brand to one or two of the core emotions identified by therapists.
It’s a similar tool to using archetypes but one that she argues is a lot simpler and easier to use.
Check it out, then let us know what YOU think.
Battle Of The Brands: Skyline vs. Goldstar!
This is one to get all of the Cincinnatians RILED UP.
Rebeca is speaking here strictly from the perspective of these two brand names, not which chili is better. (Too controversial!)
Check out her analysis of the different advantages of each name, then let us know what YOU think.
How Non-Profits Benefit From Powerful Name Changes
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
Battle Of The Brands: Carvana vs. Byrider
Battle Of The Brands: This is a fun one, pitting two used car brands against one another. What’s your pick in this cage match? Check out this #tellthetruths video to see what we picked, and why.
