Our latest Battle of the Brands video pits two great brands that do the great work of lowering prescription drug prices against each other. They’re both winners overall, but only one comes out on top of the naming game. Check it out to see if you agree with Rebeca on which one that is.
Renaming Non-Profits
Sometimes we lose sight of the fact that non-profits are branded entities just as much as any food or beauty product we can buy from a store shelf. As such, they sometimes need a new name.
In this #tellthetruths video Rebeca shares a case study about a recent project BrandTrue conducted and also illustrates the recent trend of non-profits changing for more emotional names with an embedded call-to-action. Check it out!
Who Are You Turning Away?
In this #tellthetruths video, Rebeca talks about the dark, difficult side of niching down in your business — turning away potential customers with the choices you make to attract others. It can be terrifying to do this, but it’s really okay if it helps you build greater connection. Check it out, then let us know what YOU think.
What’s In A Name? MGK
I’m intrigued that the recording artist formerly known as Machine Gun Kelly has decided to go by “𝙢𝙜𝙠” on online platforms, signaling a likely name change. He’s made this change in response to fans and critics alike decrying the implied endorsement of guns and gun violence of his previous name.
Names That Build Brands
When we’re trying to use language to support a brand, an important tool in our arsenal is building name families, like Apple’s use of the i + Product construction.
Does This Name Suck? Yep!
Are you addicted to DSW’s low prices on shoes? Do you think the name stands for Discount Shoe Warehouse?
Something Borrowed
Is it a good idea for a brand to borrow equity in their name, such as by using an endorser brand (Courtyard by Marriott) or an ingredient brand (Intel Inside)?
Battle of The Brands: Graeter’s vs. Jeni’s Splendid
It’s another Battle of the Brands! This time, Rebeca is sticking close to home for an ice cream battle, pitting the venerable Cincinnati institution of Graeter’s against the Columbus upstart of Jeni’s Splendid.
Does This Name SUCK? Maybe not!
Does This Name SUCK? Mom Water. No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
