• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Brand True

BrandTrue

Brand Strategy | Differentiation | Naming

  • About
  • Services
    • Brand Different
    • Brand Naming
    • Strategy Sessions
    • Brand Therapy
  • Tell The Truths
  • Case Studies
  • Contact

Brand Relevance

Nice Ink!

April 29, 2021 By Rebeca Arbona

Nice Ink!

What makes a brand worthy of tattooing on yourself? Check out this quick #tellthetruths video to hear Rebeca’s take on when and why the conditions are right to make a brand tattoo-worthy.

Filed Under: Authentic Brands, Brand Relevance, Brand Story

#brandgoals

April 16, 2021 By Rebeca Arbona

#brandgoals

How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).

Filed Under: Authentic Brands, Brand Relevance, Brand Story

What's There To Eat Around Here?

April 8, 2021 By Rebeca Arbona

What’s There To Eat Around Here?

What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!

Filed Under: Authentic Brands, Brand Relevance, Brand Story

Why "tell the truths?"

March 19, 2021 By Rebeca Arbona

Why “tell the truths?”

Why do we say #tellthetruths at BrandTrue? Because there are layers upon layers of truth and staying at the surface is no way to build connections – for brands or even for people!

Filed Under: Authentic Brands, Brand Differentiation, Brand Relevance

Who Wins The Name Game?

March 4, 2021 By Rebeca Arbona

Who Wins The Name Game?

We’re always telling you which names we like the best. But what about YOU?

Filed Under: Brand Differentiation, Brand Relevance, Naming

Don't Be A Breck Girl

February 26, 2021 By Rebeca Arbona

Don’t Be A Breck Girl

It’s a simple thing. We just want you to remember that brand consistency must also be balanced with keeping your brand current. Otherwise, like the Breck Girl, you can become painfully out of date!

Filed Under: Authentic Brands, Brand Relevance

Goya Brand Boycott

February 11, 2021 By Rebeca Arbona

Goya Brand Boycott

We often talk about how brands can take polarizing and even political stances, to either side of the political aisle, and actually benefit their relationship with their core people. But doing so needs to support the views and interests of the brand’s audience. It’s a great way to build affinity and understanding.

Filed Under: Authentic Brands, Brand Relevance, Brand Strategy

Does This Name Suck? BANANA REPUBLIC

December 4, 2020 By Rebeca Arbona

Does This Name Suck? Yes!

Does Banana Republic SUCK? As a name, we mean, not as a brand. In this #tellthetruths video Rebeca applies our three brand name questions to the global clothing retailer, Banana Republic.

Filed Under: Authentic Brands, Brand Relevance, Naming

Life, Death & Fitting In

October 16, 2020 By Rebeca Arbona

Life, Death & Fitting In

Why am I wearing a mask in this week’s video? Because we have to acknowledge that the marketing messages we put out there play a role in shaping the culture.

Filed Under: Authentic Brands, Brand Relevance, Purpose-Driven Brands

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Page 9
  • Interim pages omitted …
  • Page 11
  • Go to Next Page »

BrandTrue is trusted by brands like these (and yours!)

Footer

Our Mission

BrandTrue advises brands big and small on how to understand their underlying brand truths so they can connect with people in a powerful way that’s real, sincere and sustainably differentiating.

We specialize in strategies for brand differentiation, brand naming and strategic facilitation of powerfully effective work sessions that are also crazy fun.

  • LinkedIn
  • Twitter
  • Facebook

Contact

Feel free to drop us a note or call to say hello.

We’re always interested in meeting new people and any excuse to grab a coffee and chat.

T: (513) 604-9729

Menu

About
Brand Different
Brand Naming
Strategy Sessions
Brand Therapy
Contact

Let’s be friends!

Drop your email and get a free copy of our guide: How to harness the truths that crush your competition

  • This field is for validation purposes and should be left unchanged.

© 2025 BrandTrue. All rights reserved.

Notifications