When it comes to generating ideas of any kind, and definitely when generating name options, the best way to get awesome ideas is to cook up lots and lots of ideas!
Political Candidates & Brand Authenticity
Believe it or not, we’re going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn’t about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.
Mac & Cheese Brand Consistency
Have you ever wondered how it is that Kraft Macaroni & Cheese endures while other colorful, “Frankenfood” brands of its era like Velveeta, Jello and Tang have fallen by the wayside? The answer is a little crazy but it’s simple. Macaroni & Cheese is so unerringly consistent, innovating on a very, very small footprint of texture, taste, and experience, that it’s been able to grow into the ultimate comfort food.
The Best & Worst Brand Name
What do I think is the worst brand name of all time? It’s also the best! Okay, maybe it isn’t the very worst or best, but watch my video to see the brand name I’m fascinated by because it’s just awful and also quite brilliant.
Truth Is Power
Brands should tell the truth. In this video, I discuss how important it is for brands, like people, to tell their truths because truth is power.
Great Brand Names Are Visual
When a brand name is something you can visualize, you’re much more likely to remember it. Even better, visual content within a name can help cement the meaning of the concept you’re offering.
Niching Down Helps Your Business Stand Out
This video is about the idea of specializing in your business, or what’s sometimes called niching down. The idea of niching down is that when you narrow the footprint of what your business offers, it makes it easier for people to remember and recommend you.
Don’t Abdicate The Storyline
If you’re in charge of a brand, then please make sure you’re also taking charge of how its story shows up in the world! Don’t abdicate the storyline. Don’t give your brand’s power away!
Jack Daniel’s Brand Heritage
Your Brand’s Heritage Is a Powerful Differentiator Check out Jack Daniel’s Brand Heritage, our latest video looking at persuasive brand truths that can be leveraged to differentiate a brand from the competition.