This video is about brand authenticity because it’s central to our thinking at BrandTrue. It’s what allows brands to meaningfully connect with their people. I introduce the idea of “gold-digging,” which is what I call it when brands listen to the voice of the consumer, so important, but without any view to what is their own true why for serving, other than making money.
Just For Pun
How do you feel about puns? What about punny brand names? Anyone who follows my branding content knows that I love, love, love this kind of name!
Are The Coronavirus Emails Brands Are Sending Brand-Building?
How do you guys feel about all the coronavirus emails brands are sending? Is this brand-building? Is it working? Does it just feel like opportunistic pandering or has this kind of display of concern become the new table stakes?
New Age Rules For Branding
What can we possibly learn about branding by applying a new age, spiritual lens? Check out this #tellthetruths video where I apply the four questions of cultural anthropologist Angeles Arrien to the task of creating and managing brands.
Quantity Breeds Quality
When it comes to generating ideas of any kind, and definitely when generating name options, the best way to get awesome ideas is to cook up lots and lots of ideas!
Political Candidates & Brand Authenticity
Believe it or not, we’re going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn’t about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.
Mac & Cheese Brand Consistency
Have you ever wondered how it is that Kraft Macaroni & Cheese endures while other colorful, “Frankenfood” brands of its era like Velveeta, Jello and Tang have fallen by the wayside? The answer is a little crazy but it’s simple. Macaroni & Cheese is so unerringly consistent, innovating on a very, very small footprint of texture, taste, and experience, that it’s been able to grow into the ultimate comfort food.
The Best & Worst Brand Name
What do I think is the worst brand name of all time? It’s also the best! Okay, maybe it isn’t the very worst or best, but watch my video to see the brand name I’m fascinated by because it’s just awful and also quite brilliant.
Truth Is Power
Brands should tell the truth. In this video, I discuss how important it is for brands, like people, to tell their truths because truth is power.
