We’ve got thoughts.
This week’s #tellthetruths video takes on a podcast name that left us… raising an eyebrow.
Is it clever? Is it confusing? Is it trying a little too hard to impress the word nerds? Watch the verdict and let me know if you’re buying it—or skipping the episode.
Normally, a name this maximalist, frothy, and extra would have me running for cover. But for this maximalist, frothy, and extra brand? It’s perfect.
LoveShackFancy isn’t my vibe—but that’s the point. A great name isn’t about what I like; it’s about what fits. And this one fits like a ruffled, floral-print glove.
Watch this #tellthetruths video to see why I think this name is just right—even if it’s not for me.
Sarah Blakely built an empire with Spanx, a name that snaps with energy. But her new high-heeled sneaker line, Sneex? Let’s just say… we think it sux.
Why? Because it’s a little too sneaky. A name should tell you something about WHY you need the product, and this one misses the stilleto point. Watch this #tellthetruths video to see whether you agree!
A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS! Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!)
The Super Bowl isn’t just about football—it’s the ad industry’s biggest night of the year. If you’re as obsessed with #superbowlads as BrandTrue’s Rebeca Arbona, follow her live on Bluesky during the game for the real play-by-play at @withonlyonec.bsky.social.
Rebeca’s expert commentary dives into whether these mega-pricey spots are touchdown moments for their brands—or just money thrown out of bounds.
In our latest #tellthetruths video, we dive into the transformation of RIP Medical Debt—a fantastic non-profit that’s decided to trade in its somber name for something brighter and more hopeful.
We’re big fans of their new name and can’t wait to share why it’s a step in the right direction. Check it out and let us know your thoughts!
Who says grown-ups can’t enjoy sugary, yummy cereals? Today, we’re pitting two “better-for-you” brands head-to-head: Three Wishes vs. Magic Spoon.
Which brand name rises to the top of the bowl? Which one has the right mix of flavor, fun, and focus?
Check out this #tellthetruths video for our take—and then let us know which one you think deserves a spot at your breakfast table!
You guys have been really getting into the backstories of well-known brand names, and today we tackle Google’s history. Check out this #tellthetruths video, and please share if you know of any great brand stories we should cover in the future.
No, not really. we wish the brand every success. But wow, we are NOT electrified by their choice of name (or logo)!
Check out this #tellthetruths video for details, then let us know what you think.
#brandtrue #naming #brandnaming #captioned
