Do you get ROAD RAGE from seeing billboards that suck all along the highway? Or is it just me? Check out our latest #tellthetruths video about billboards that suck and the totally obvious things that billboards need to do to be effective. Are you with me?
Why SEO Isn’t Relevant for Our Business
Does SEO matter to your business? I don’t think it much matters in mine. Is this crazy or just stupid?
Brands Aren’t About What They Used To Be
What does it mean to be a brand? In this video I introduce the idea that the relationships consumers have with brands have evolved over time. Whereas the purpose of a brand was originally to provide reassurance regarding quality and performance, it’s now often about something different entirely.
Name Your Brand With Room To Grow
Be sure to name your brand with room to grow! In our latest video from the #tellthetruths series, I talk about how you want to think long and hard about where you would want your brand to grow over time and take that into consideration when selecting a brand name.
Why Bedhead Is Such A Great Name
Are there any brand names that you feel passionate about? Or is it just me? In this episode of our #tellthetruths video series I talk about a brand name that puts me over the moon — Bedhead!
Coming Up With Names Is Not Only A Creative Task
Coming up with names is a critical strategic exercise! In this installment of our #tellthetruths video series, I dive into how the selection of a great name for a brand, product or service is far more than just a creative exercise. It starts with brainstorming lots of great ideas, sure. But your brand’s market position, what competitors are up to, and what’s most important for you to communicate both overtly and in tonality are all critical elements that need to be considered.
Quantity Breeds Quality
When it comes to generating ideas of any kind, and definitely when generating name options, the best way to get awesome ideas is to cook up lots and lots of ideas!
The Beautiful Challenge of Naming
Should your brand name tell your whole story? This becomes one of the beautiful challenges of naming. In some of my previous #tellthetruths videos about naming I’ve talked about the importance of having transparent names that really tell people what they get from your product or service – either rationally or in terms of emotional benefits. In this video I go in a different direction!
Political Candidates & Brand Authenticity
Believe it or not, we’re going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn’t about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.
