Should you let yourself fall in love with a brand name? In this #tellthetruths video, I talk about how selecting brand names can be a little bit like house-hunting. Picking a house is a huge decision, and you’re advised not to fall in love.
Brands Aren’t About What They Used To Be
What does it mean to be a brand? In this video I introduce the idea that the relationships consumers have with brands have evolved over time. Whereas the purpose of a brand was originally to provide reassurance regarding quality and performance, it’s now often about something different entirely.
Name Your Brand With Room To Grow
Be sure to name your brand with room to grow! In our latest video from the #tellthetruths series, I talk about how you want to think long and hard about where you would want your brand to grow over time and take that into consideration when selecting a brand name.
Why Bedhead Is Such A Great Name
Are there any brand names that you feel passionate about? Or is it just me? In this episode of our #tellthetruths video series I talk about a brand name that puts me over the moon — Bedhead!
Coming Up With Names Is Not Only A Creative Task
Coming up with names is a critical strategic exercise! In this installment of our #tellthetruths video series, I dive into how the selection of a great name for a brand, product or service is far more than just a creative exercise. It starts with brainstorming lots of great ideas, sure. But your brand’s market position, what competitors are up to, and what’s most important for you to communicate both overtly and in tonality are all critical elements that need to be considered.
Quantity Breeds Quality
When it comes to generating ideas of any kind, and definitely when generating name options, the best way to get awesome ideas is to cook up lots and lots of ideas!
What Makes A Brand Story A Story?
Do you know how to tell your brand’s story? Storytelling is a really hot topic in branding these days. Many practitioners have developed helpful frameworks and trainings (myself included) and some of these can get pretty nuanced and complex. But I always try to keep things simple.
How Generating Brand Names Is Like Cleaning Your House
How is generating brand names like cleaning your house? I explain it all in this #tellthetruths video.
The Beautiful Challenge of Naming
Should your brand name tell your whole story? This becomes one of the beautiful challenges of naming. In some of my previous #tellthetruths videos about naming I’ve talked about the importance of having transparent names that really tell people what they get from your product or service – either rationally or in terms of emotional benefits. In this video I go in a different direction!
