Is Disney+ a good brand name? I’ve been thinking a lot about Disney+ because of their release of the Hamilton movie.
Speak Your Mind
Do you have the courage of your convictions? It may seem counterintuitive, but standing up and speaking your mind is a deeply powerful way to attract people to you and your brand.
The Deep Truths You & Your Brand Need To Say
I’m just so honored by this! Check out Carol Cox’s latest podcast episode.
The Two Types of Acronyms
How bad are acronyms? I still think they’re a pretty awful way to make a brand name but in this #tellthetruths video, I wanted to explain how some acronyms can be marginally better than others.
Brands Should Tell Stories
This video is about how brands need to be telling stories, not just listing facts and data, and also how important it is to realize that the hero of the story you tell must be the person you serve.
What’s The Story?
What are your favorite brand stories? My LinkedIn friend Janice Cave asked me what some of my favorite brand stories are. I recorded this #tellthetruths video at the time, and am finally sharing it now.
Ben & Jerry’s Issued A Powerful Statement
Authentic branding means you HAVE brand values and then that you LIVE those brand values in a true and meaningful way, every day.
Do Rename Your Brand
Yes, you SHOULD change your brand name. Sometimes. If it’s for the right reasons…it all depends on the business problem you’re trying to address.
Design Drives Desire
In honor of the way that James Dyson has stepped up to design and build ventilators during the pandemic, I’d like to share a #tellthetruths video that features Dyson, the brand, as a prime example of how design drives desire.
