Niching down can allow you to serve an underserved market. Niching down, or choosing to narrow the sphere of customers you serve, can be really terrifying. But there are so many great reasons for doing it! The fact that you can connect more deeply with a smaller audience that really needs you is a very powerful one.
Categories With Great Names
Does your category of business lend itself to great names… or not so much? I think that some categories, such as anything in the spirits industry, are just rife with incredible creativity. Others, well, the names are not so great. Categories With Great Names In this #tellthetruths video, I talk about the category of meat alternatives, […]
How Generating Brand Names Is Like Cleaning Your House
How is generating brand names like cleaning your house? I explain it all in this #tellthetruths video.
Great Brand Names Are Visual
When a brand name is something you can visualize, you’re much more likely to remember it. Even better, visual content within a name can help cement the meaning of the concept you’re offering.
ThirdLove Supports The Girls
ThirdLove supports the girls! CEO Heidi Zak is making brilliant moves that solidify her brand’s positioning and create a consumer love feedback loop that impresses the crap out of me!
Do You Always Need to Differentiate?
In today’s video, we discuss if you ALWAYS need to differentiate. It’s C R I T I C A L L Y important, but in some previous videos I’ve made it sound like a brand should ALWAYS differentiate. Now that IS, for the most part, what a brand should be doing, however today I want to talk with you guys about the fact that sometimes it’s just not.
Stand Up To Stand Out: Hobby Lobby’s Polarizing Differentiation
Today we’re sharing another short video from Rebeca about how Hobby Lobby’s polarizing stance has been paradoxically good for their brand differentiation.
A Tale of Two Brand Launches
Last week I learned about two different brand launches from arch-rival companies Unilever and Procter & Gamble. The contrast between them is dramatic and I predict that only one will take off.
When A Brand Dares To Be Itself
Brands that dare to be themselves can be richly rewarded with more dedicated consumers. It takes courage to potentially alienate some, but when a brand dares to really live the ideals that define its purpose, it’s never a bad idea!
